Field Sales is a traditional discipline in direct marketing; it involves people distributing, auditing, selling or sampling promotions on the “field”. Field marketing historically thought of as a one-way communication tool.
In current times, field sales may also include requesting feedback about a sample or inviting consumers to follow a brand on social media. On the other hand, Field Marketing can differentiate from all other direct marketing activities. Because it is face-to-face personal contact direct marketing. This includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organising road shows, events and mystery shopping. Certainly, these disciplines, individually or combined, develop brands and in their implementation show an apparent return on investment (ROI) to the brand owner. This is a critical feature and benefit of field sales – seeing revenue expenditure generate a specific return.
Field Sales professionals can give support to marketing operations. This includes counteracting a competitor’s campaign and increasing market distribution. Therefore individuals in this profession are preferred to have extensive knowledge of different industries. Personnel experienced, trained and supported by computer reporting systems.
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